Author: Tiffany Champion

If you’re on TikTok, chances are you’ve seen those videos of huge crowds of windswept, earmuff-clad revelers pumping their fists with one hand and clutching an Aperol Spritz in the other as a DJ blasts EDM remixes over the resort’s PA sound system. These parties aren’t just regular parties: the prefix après- is French for “after,” so the term’s literal translation is “after ski.” 

So now that the What? is covered, let’s get into the Why? 

For starters, as far as hobbies go, skiing is virtually impossible to do casually – unlike, say, bowling. To ski, you need ample space, ample time, and ample snow, which severely limits when and how the sport can be enjoyed, and typically makes it an all day ordeal. Thus, the modern concept of après-ski emerged sometime in the 1950s, and encompasses all of the eating, drinking, and dancing that comes after skiing itself. Historically, wine, beer, and spirits have flown freely at après-ski parties. However, as sober or sober-adjacent lifestyle shifts continue to surge in popularity, just as social traditions have evolved to incorporate drinking into them, people are gradually discovering that anything that can be enjoyed with alcohol can just as easily be enjoyed with an alternative. Whether you’re fresh from the slopes or just enjoying the resort’s cozy fireside vibes, a garden seltzer like Wynk is a simple but effective swap to make to keep your vibrations high, giving you more time to do what you love.

Speaking of what you love: what do you love? Are you a yogi? A cyclist? A dancer? A surfer? An equestrian? You’ll only find après-ski parties in cooler-temped, high-elevation mountainous regions, but you can bring that social, spirited “après” energy to whatever your own thing is. Hobbies add excitement and fulfillment to our lives, and they deserve to be celebrated. So how about celebrating with a seltzer? With a 1:1 ratio of THC and CBD, each can of Wynk is predictable, and in this case, predictable is a good thing. It takes 15 minutes for the effects to kick in, eliminating the guesswork of counting shots or balancing brews with glasses of water.

Wynk is a drink designed to enhance connection without the haze, so it doesn’t get in the way of anything you’re doing. Wynk loves a social activity just as much as you do, because THC and CBD are a dream team that work hand-in-hand to keep you present, connected, and enjoying yourself. With practice, resisting pressure grows easier and easier. Times have changed, and socializing no longer has to rely on alcohol to keep the energy flowing. And as always, the less time and energy you have to spend on recovering from post-outing hangovers, the more time you can spend feeling clearer and more refreshed. 

Hobbies are not simply activities: they boost our mood, reduce stress, provide community, and keep our minds and bodies active. These days, in trying times, it’s more important than ever to devote intentional time and energy to maintaining the social and emotional connections that infuse our lives with comfort, and joy. The next time you set out to enjoy your hobbies, or maybe even try new ones, crack a Wynk afterward and raise a toast to all of the exertion, effort, and intention that it takes to pursue our passions. With simple switch ups like breaks from booze, we have the capacity to enjoy them even more deeply and thoroughly than ever before.

Happy hobbying!