Author: Tiffany Champion
Have you ever felt the nervous anticipation of bringing a new friend or partner home to meet your family during the holidays? Whether you’re being welcomed as a guest or welcoming someone else as a guest, sharing the holidays with someone new is a rite of passage that marks an intimate milestone in any relationship—platonic or romantic. As we all know, even when surrounded by those closest to us, the holidays can be an overwhelming and overstimulating time. Bringing a guest can sometimes help alleviate or buffer that stress.
With the progression of time and the relaxation of more traditional holiday social conventions, these days, a +1 is usually no big deal. Every year is a bit different: maybe someone tries out a new pie recipe, your little sister has a different boyfriend than she did last Christmas, or you announce a change in your career. Amidst these shared life updates, another potential “soft launch” could be on the table. With the rise of the sober-curious lifestyle, there’s no better time to introduce your loved ones to a whole new holiday guest: THC.
Tossing Out Taboos
Over the last few thousand years, just like humanity, cannabis has come a long way. As science has continued to explore cannabis and its properties, both dispelling harmful myths and affirming its therapeutic effects, the taboo surrounding its use has lost much of its power. Much like how visible bra straps or salary sharing in the workplace have become less stigmatized, it’s now considered stranger to have issues with those things than with the (former) no-nos themselves. These subtle but significant shifts in interpersonal culture are telling.
The research backs it up, too. For the first time in American history, a groundbreaking study confirmed that the number of American adults who smoke cannabis daily or near-daily has surpassed the number of those who drink alcohol daily or near-daily. Interesting, right? While alcohol is still more widely used overall, the results suggest a shift in attitudes toward cannabis use. Not only are more people using it, but they also feel more comfortable disclosing their habits. The times, indeed, are changing.
And What’s More...
The same study also highlighted other noteworthy trends: high-frequency drinking has dipped in popularity, while cannabis use has increased among older adults. This shift helps explain why zero-proof “garden” (cheeky!) beverages, like Wynk, have gained traction among those looking to reduce or eliminate alcohol consumption but still want to experience a little "glow." With winter holidays encompassing some of the biggest binge-drinking days of the year, reaching for a 1:1 ratio of THC and CBD could be the perfect way to keep your cool this season. It may even help bridge a generational gap or two in the process.
TL;DR
Regardless of what studies might show, we know alcohol isn’t going anywhere—especially not during the holidays. And that’s okay! The goal, as always, is mindful consumption, which looks different for everyone—not shame or restriction. That said, if you’re looking to try something new by bringing THC to the table, the benefits are clear. Wynk is a zero-calorie, zero-sugar, unfussy way to introduce a hangover-free alternative to your holiday spread. It’s as easy as offering someone a glass of wine, but without the foggy sensations or danger of overdoing it. THC is no longer just for enthusiasts; it’s for everyone. As you get together to celebrate joy and love this season, crack one open and pass it around—you might be surprised to find curious minds more open than you ever expected.
