Launching WYNK in bars, restaurants, and liquor stores across Massachusetts marked an exciting milestone for us, and we wanted to make it memorable. We decided to throw a launch party in collaboration with some amazing local partners. Teaming up with our local distributor, Craft Collective, and a beloved neighborhood spot, Southie Bowl, we orchestrated an eventful night in the middle of an otherwise dull Dry January.
We were particularly thrilled to host this event at Southie Bowl due to the venue’s iconic status as a second-generation-owned bowling alley. The owners and operators of Southie Bowl are experts at curating an experience that blends old and new, providing traditional candlepin bowling alongside best-in-class adult beverage selections like craft non-alcoholic beer and infused seltzers. Offering party guests the chance to enjoy a game of candlepin bowling over a cold drink, Southie Bowl provided the perfect location for our launch party.
Hosting the event in January was also timely. Small business owners in seasonal cities like Boston often face post-holiday blues at the start of the new year, with alcohol sales typically down, a trend further amplified by Dry January. For various reasons, consumers tend to stay home during this time, so by drawing over 70 attendees, we transformed a slow winter weekday into a vibrant gathering. This collaborative event provided a much-needed opportunity for Southie residents to venture out into the cold, connect with friends, and enjoy the lively atmosphere while snacking on pizza and sipping WYNK seltzers over a game of candlepin bowling.
The formation of this event was especially rewarding as it allowed us to support our local business partners and foster community connections. By joining forces with Southie Bowl and utilizing community platforms like Caught in Southie‘s social media channels, we generated excitement and drew a crowd to an otherwise quiet period for bars and entertainment venues.
We had a great time hosting and engaging with the local community alongside our partner Craft Collective. We’d like to thank all our partners who came out and supported the launch of WYNK Seltzer in the Boston, Massachusetts market. We hope you join us for more WYNK events this summer!
Don’t miss our latest blog on ‘Highs Over Hangovers: Reshaping Social Norms‘ for more insights into how contemporary culture is shifting away from alcohol towards more cannabis-friendly social settings. Plus, explore ‘THC-infused drinks compared to the craft beer wave‘ to understand the rising popularity of cannabis beverages in today’s market.
Hemp-derived products on this site contain a value of 0.3% or less Δ9THC (or no more than 0.3% Δ9THC). Do not use these products without approval from a doctor, especially if you take prescription medications.
FDA Disclosure: This product is not for use by or sale to persons under the age of 18 or 21 depending on the laws of your governing state or territory. This product should be used only as directed on the label. It should not be used if you are pregnant or nursing. Consult with a physician before use, especially if you have a medical condition or use prescription medications. A doctor’s advice should be sought before using any of these products. All trademarks and copyrights are property of their respective owners and are not affiliated with nor do they endorse this product. These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. By using this site you agree to follow the Privacy Policy and all Terms & Conditions printed on this site. Void Where Prohibited By Law.
UNDER NO CIRCUMSTANCE SHALL WE HAVE ANY LIABILITY TO YOU FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF THE SITE OR RELIANCE ON ANY INFORMATION PROVIDED ON THE SITE. YOUR USE OF THE SITE AND YOUR RELIANCE ON ANY INFORMATION ON THE SITE IS SOLELY AT YOUR OWN RISK.
